The corporate Hip Hop project

With respect to corporate Hip Hop, I would argue that what we are seeing is not “artistic expression”, but merely a corporate commodity. Further, that the commodification of art requires its necessary reduction. This reduction can be thought of as simplification, or as replication, or as distortion. Thus instead of being expressive of, and resonant with the myriad historical and cultural dynamics of Black cultures–which Hip Hop has historically been engaged with–what we now have is, I would suggest, is in the image and interest of corporate capitalism. From a certain point of view, whereas “art” is concerned and whereas issues of cultural tradition are concerned, this might be a soulless thing which looms before us. In this way, I think that Nas was correct–Hip Hop is dead. May she rest in peace.

The deep well of African cultural knowledge

Many of us, in ignorance, assume that traditional African cultures provide nothing of value, especially when juxtaposed to the spectacle of the West. This would be a profoundly erroneous assumption.

Part of the reason why we must delve deeply into African knowledges is to rehabilitate our deficient conceptions of African culture. We must, as Dr. Karenga suggests, draw upon African culture as a resource, and not as a merely as a reference (though too few do even this).

Cultural penetration

To safeguard one’s own culture and its accompanying worldview is a necessary defense against processes of colonization. Cultural penetration, as a weapon of colonizers, remains one of the most effective means to undermine the ideational and structural capacities of any people.

Decolonizing the African Tongue: Language and the contested terrain of African consciousness


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