The corporate Hip Hop project

With respect to corporate Hip Hop, I would argue that what we are seeing is not “artistic expression”, but merely a corporate commodity. Further, that the commodification of art requires its necessary reduction. This reduction can be thought of as simplification, or as replication, or as distortion. Thus instead of being expressive of, and resonant with the myriad historical and cultural dynamics of Black cultures–which Hip Hop has historically been engaged with–what we now have is, I would suggest, is in the image and interest of corporate capitalism. From a certain point of view, whereas “art” is concerned and whereas issues of cultural tradition are concerned, this might be a soulless thing which looms before us. In this way, I think that Nas was correct–Hip Hop is dead. May she rest in peace.